While most businesses these days have a social media presence, some business owners are still not very open to social media. They prefer doing things the old way because it worked for them in the past. What they don’t realize is that they are missing out on a goldmine. Social media provides enormous opportunities for business growth and this is something that simply can’t be ignored.

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Here are some ways you can leverage the power of social media for your business.

Be Where Your Customers Are

Don’t flock to Facebook just because it is the biggest social network around. Just because it is the biggest platform doesn’t necessarily mean that is where your target market is.

What is even more important is to not have a presence on all social media forums. If your business only caters to New York, you wouldn’t post your ad on a billboard in Texas. Social media should be treated the same way. There is no point in investing in social media platforms where your customers don’t exist.

One way to figure out which social media platforms to focus on is to look at what your competition is doing. See which platforms work for them and where they get high engagement from their customers. This will give you a fair idea of which platforms to focus on.

Stop Selling Aggressively

This may sound surprising but most people in America are exposed to between 4,000 and 10,000 ads every day. These figures are just too high and can easily lead to ad blindness. People have become so used to these ads that they no longer pay attention to them.

So if you continue to sell aggressively, you will drive your customers away from your business. They will start ignoring your offers and ultimately stop following you on social media. Show your potential customers what you excel at without shoving your product down their throats. Communicate the benefits of buying from your business through feel-good stories. This will make people want to purchase from you.

Use the 80/20 rule in your social media strategy. 80 percent of your online content should be entertaining or informational. The rest should be promotional content.

Find Out What People Are Interested In

An effective social media strategy is all about being up-to-date with the latest trends. Twitter is a great platform to identify what is trending and what the online community is talking about. Keep the ‘social’ in social media in mind. You can’t remain in your silo in the social media environment. You need to know what people are talking about and make your contribution to those conversations.

Being active on social media can start with just a simple search of the name of your city or neighborhood on any social media platform. You will come across a lot of discussions and news and make your contribution to them.

Try not to make these conversations about yourself. Try not to brag about your business. Instead, try to make useful and constructive points to whichever debate you opt to become a part of.

Summing Up

Social media has leveled the playing field for big and small businesses alike. Previously you would need enormous sources of funds to have a prominent presence in the market. There was little choice other than spending on advertising on TV and print media. Social media has allowed even small firms to actively market their business and broaden their customer reach.

Finally, to get the best out of your social media strategy, contact Windstream Communications to get access to high-speed internet.